Clay Today
Woman offers new Fleming Island Concierge
service
by Luis Pereles Jr.
January 6, 2011
FLEMING ISLAND -- Stress management has
been a focus of Clay County entrepreneur
Carol Waters since 2001, and her clients
note her expertise in the field. “I’ve dealt
with a lot of clients who were overwhelmed
with life in general,” Waters said, “people
who couldn’t get everything done in a day
that they needed to do.”
Waters is a stress management specialist,
hypno-therapist, a massage therapist and she
is also a life coach. As a life coach she
has seen how people can get hung up on the
smallest things, and her new service will be
a way for her clients to insure the smaller
things in life get taken care of, with the
least possible stress for them.
After months of canvassing, networking and
passing out brochures, Waters offers her new
service, the Fleming Island Concierge. “I
didn’t see any type of service that would
help those folks who needed this,” Waters
said. The new service is still in its
infancy, and at this point Waters is still
trying to build a bigger client base.
The people she feels would best be served
by her new endeavor in the area are people
in cancer centers, orthopedic centers, foot
centers, and retirement communities.
There are people with limited mobility and
time to do the tasks that must be done in a
day, and Waters thinks the service she’ll
provide to them will allow them to focus on
more important issues in their lives.
“Making sure you have time for you,” and
offers to perform services that other
domestic care agencies do not offer in the
area. That includes anything from picking up
prescriptions, food and groceries, and even
picking up food for pets. With her concierge
service costing about $20 per hour, Waters
said charges may vary based on the tasks and
errands a client may need done and costs of
purchases are not included, but mileage for
the trips would be covered until 25 miles.
A client of Waters’ stress management
services, Linda Mowers, thinks the upstart
business will be a great service for the
area. “At a time like now she could do gift
shopping and even help with decorations for
the physically impaired,” Mowers
suggested. Linda Mowers has benefited from
Waters’ first business for years, and said
she’s even referred eight people to her.
Mowers has been seeing Waters as a life
coach, massage therapist and hypnotherapist.
When it comes to her new service, her
long-time client thinks she’ll have the same
old results. “I think she’ll be really good
at it,” said Mowers. “She’s got wonderful
resources, she’s very smart and savvy, and
she knows how to get things done.”
Amy Snider and her parents are some of
the first people to have taken advantage of
the concierge service in Fleming Island. Her
mother has the early stages of dementia, and
Waters has brought her lunch and ran errands
for her numerous times, and many times they
just talk. Snider said it’s important
her mom has someone to help stimulate her
mind, and just knows Waters’ new service
will take off in the area. “She’s being
creative in a time of economic stress, and
she’s using her abilities to help people,
and it’s a wise move to start a business
that way.” Snider said. “I think it’s
reasonably priced, even with the economy the
way it is,” Waters said.
Waters said she’s looking forward to
offering the new services to more people. “I
am so excited to offer this service, I’m an
upbeat person and I bring that to the people
I service,” Waters said. “It’s so easy to be
negative, everyone’s dealing with something
tough right now, and it’s a choice we
make—my choice is to be upbeat.”
Waters works out of her home as a way of
streamlining costs, but she definitely knows
how to keep her home life balanced with her
work. When Waters is managing her own tasks,
she is probably taking care of her cat,
Angel, and her dog Meso. Go online to
www.carolwaters.net or call (904) 703-8669
for details.
The
Times-Union, Jacksonville, FL
Improv
classes
teaches people how to make things up on the
spot - and have fun doing it.
January 11, 2011, by
Tonyaa Weathersbee
Carol Waters (foreground) pretends to be a
ballerina during an Imrpov Effect class in
Orange Park. "The reason I came to improv
was to get more comfortable in front of
groups," Waters
said. "... It's just a more relaxed way of
looking at life, and laughter helps."
But it's the improv class that she immerses
herself in one night a week that helps her
keep her sanity while doing it.
"I used to be a
corporate trainer, but I'm a stay-at-home
mom now, and I have to be reminded of how to
interact with grown-ups," Miller said during
a recent session in Orange Park in which
participants applied definitions to
nonsensical words such as "colacey" ("two
little girls who like to wear little skirts
together") and "canapooah" ("when shampoo
gets in your eyes and your eyes start to
water") and "tidleepoo" ("a kind of candy
made only in Switzerland, and at high
altitudes").
In other words,
they had to improvise.
"I'm not used to
making up words, and I can probably be a
better mom for doing so," Miller said.
Actually, said
Melissa McNichol, she's becoming a little
too good at it.
"I stay at home
with my kids, too," said McNichol, whose
children are 3 and 7. "It's really helped me
because my daughter is always asking me to
tell her stories, and it helps me to make up
these stories.
"Unfortunately,
she believes me. She believes I grew up with
the princesses, and that I know them
personally, and that I have a deep
connection with them. I'm going to have to
break the news to them at some point,"
McNichol said with a laugh.
But being able to
persuade and evoke is all part of the art of
improv, said Jessie Shternshus, who teaches
the classes. Through her company, The Improv
Effect, she not only does improv shows at
the Museum of Contemporary Art and The
Comedy Zone, she also teaches businesses and
individuals how to use techniques that
improvisational performers use to bolster
their communication and listening skills in
everyday life.
Most of all, she
teaches them how to have fun while doing it.
"Improv is the art
of making things up on the spot. It's what
we do every day, said Shternshus, 34. "It
helps creativity, to be able to sell
something on the spot and make people
believe it. It helps with presentation
skills, and it helps you to read your
audience and be able to sell something on
the spot if necessary."
Shternshus' idea
to offer improv classes in the community is
an improvisational career move itself.
Originally from
Tallahassee, she earned a degree in theater
from the University of South Florida and
spent much of the late 1990s in New York
City, where she did work on "Sesame Street,"
and for CBS, Paramount Pictures and MTV.
But, she said, she never strayed too far
from her love of improv - and teaching.
"I'd always wanted
to be a teacher, and I've been doing improv
since I was 10 or 11, so it's ironic that
I've come back to teaching by putting it and
improv together," Shternshus said.
Ultimately,
Shternshus decided she wanted to be closer
to her family in Tallahassee. She chose to
move to Jacksonville, she said, because she
wouldn't be far from her family, and it
would provide more opportunity for her to
continue doing improv.
Offering classes
to individuals, however, is especially
fulfilling for her.
"A lot of the
theory of improv is closely related to the
theory of communicating in life," she said.
"So if you can do improv and learn how to do
that in a fun way and an interactive way ...
and you're laughing while you're doing it,
it's good. This is what I love."
At Shternshus'
recent class, there was no shortage of
laughter.
During one
exercise, titled "Get off the bench," two
participants pretended to sit on a bench,
and one had to do something to force the
other to leave. Their antics ranged from one
person sitting down and digging in their
nose, to another shaking dandruff or
something from her hair, to Shternshus
sauntering over and offering to give a
massage for $10.
Then there was the
exercise in which participants had to
pretend to be a certain character, and then
submit to interviews from everyone else.
Risa Grant, a creative services coordinator
for Shands Healthcare in Gainesville,
decided she wanted to be a 4-year-old named
Anna.
When asked what
her mother's and father's names were, she
said, "Mom and Dad." When asked how long it
would take for her to walk a mile, she said
she didn't know what a mile was, but, "if I
put on my Dora the Explorer shoes, I bet I
can do it in two seconds."
"Believe it or
not, I don't have any kids or grandkids,"
said Grant. "This is just something I wanted
to do for fun, just to sort of stretch my
limits and to have the freedom to do
something new."
And Carol Waters
sparked hysterical laughter when she got up
and pirouetted to show how her character, a
ballerina named Tina, made the transition to
that after being an arm-wrestling champ in
high school.
"I have no idea
what made me pick the character I picked,"
said Waters, who works as a stress
management consultant. "I've never taken
ballet lessons in my life, so it seemed like
a fun thing to do.
"The reason I came
to improv was to get more comfortable in
front of groups. It helps me to improvise
when I need to ... it's just a more relaxed
way of looking at life, and laughter helps."
Genoia Boucher and
Catherine Land, two friends who had the
class in stitches as they pretended to be
angry over one's refusal to eat the other's
taco lasagna ("If you don't eat it I'm gonna
shove it down your throat!") also had their
reasons for turning to improv.
"I'm going through
a lot of transitions in my life ... I've
always been told, though my whole life, to
sit down and not do that. This is so
freeing, and it's great," Boucher said.
Said Land: "I'm
just here for comic relief. It's been a
tough two years financially, and the stress
was getting to me ... just to have an hour
and a half each week when I can just laugh
is good.
"My face hurts
when I go home, I've laughed so hard."
For more information on The Improv Effect
and classes, call (904) 401-9485 or go to
www.improveffect.com .
Writer:
Tonyaa Weathersbee
tonyaa.weathersbee@jacksonville.com
, (904) 359-4251
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